gray and blue Open signage
| Published:
| Reading Time:
4 minutes
| Author:

| You Can't Afford To Not Have A Website

  1. Make Your Website Fit For The Future & Now!
  2. Why Every Business Needs a Responsive Web Design
  3. AMP: Accelerated Mobile Pages
  4. 10 Reasons To Invest In A Website

Whatever business or organisation you represent, whatever the services or products you provide, keeping costs to a minimum is always a key to success. That’s why many people dismiss a website as being too expensive, unnecessary or not relevant for their needs. But, the truth is that if done correctly a website can double or even triple income both directly and indirectly. Here’s our top 10 reasons why you need to invest time and money into creating a great online presence.

 

1) People WILL search for you online

The web has been around for more than 30 years and has become a key part of everyday life. People like to research a business / organisation at their own convenience. In today’s market, people will at some point search for your business online rather than picking up the phone or visiting in person.

These are customers who want to find you, and if you’re not online, how will they? By not having a website, you’re basically telling the consumer you’re not interested in being accessible to them. Would you run a business without a phone? No, you wouldn’t! So why risk running it without a quality website?

 

2) Your competition has a website

If you’re not online, then you’re losing sales to your competition because they’re more accessible to the consumer. Now that the Internet is a part of our lives, consumers are no longer limited to the brands, providers and outlets in their local area.

Your competition is now in the next town along, in fact it goes further than that. A provider anywhere in your County, Country, Continent or even on the other side of the Planet is potentially your competition as the consumer can access them via their website. If you don’t have a quality website, you’re not only missing out on great opportunities to grow your business.

 

3) Build, reinforce & maintain your brand’s image

Whatever your market sector or mission statement, your goal is to make the consumer aware of your brand. By investing in a well designed website, you’re able to instill confidence in the consumer and directly control your brand message. People expect you to have a website, and if you don’t have one or it is not high quality, then you are damaging your brand’s reputation.

Therefore a poorly made and maintained website is potentially worse than no website at all. A bad website gives the consumer the message that this is reflective of your business and the products / services that you provide. No successful business lets an unskilled worker dress their window and store display, so why let your secretary/sales manager/niece build your official website?

 

4) Websites are great for advertising

A quality website provides you with multiple avenues to reach your audience an can serve many purposes all in one modern tool. You not only get to advertise your products or services; it also allows you to advertise who you are and why people should buy from you. A website is like a modern day brochure, that is free to duplicate, distribute, interact with, and reach audiences who are actively searching for what you are selling & offering.

There is not another advertising medium that can compare to the effectiveness or ease-of-use to the consumer. Websites are also incredibly powerful in terms of monitoring effectiveness of you marketing efforts. Unlike all other opions every €/$ spent on marketing a website can be actively tracked and attributed to income and sales.

 

5) Your business is open 24/7

Your physical business location may only be open for a specific set of hours and days. With a website, you’re available to customers twenty-four hours a day, seven days a week. Having a website allows consumers to purchase your products / services regardless of the time or day or even their location.

If you sell physical products, it provides them with a way to buy from you when they can’t come in or would rather have the convenience of shopping from home. You also facilitate them in contacting you -in & out of typical business hours- if they have any pre- or post- sale questions.

If you offer services, you can provide all the necessary info and allow the client to inform themselves, without their decisions being influenced by false information and hearsay from 3rd party sources.

 

6) Passive income opportunities

Investing in a website is like hiring a hard-working sales person for your business. You can have a online store that allows customers to review products, shop, place orders, and pay their bills. By doing this, you have cut out the back and forth process of sales and made it easier on yourself and the consumer.

Your website can act like a modern interactive catalog for your company, and by leveraging the latest technologies, can instill more confidence in your product to the consumer and make their interactions with your company pleasurable and successful.

 

7) Reaching new target markets

With the valuable information you can gain from having a website, you can reach specific target markets that you were unable to reach before and grow your business. By investing in a website, you’re no longer a small business restricted to local sales! You will now have the potential to be seen by millions of potential new clients from around the globe or just your local area. It’s entirely up to you.

 

8) Gaining insight from your customers

Investing in website technology such as using forms, surveys, questionnaires, and analytics, you can turn your website into a great marketing tool. In return, you gain valuable information directly from your clients / consumers on their goals, needs, and general view of your products and services and even how your brand is perceived.

 

9) Improve communications with the consumer

Improving communications and making it easier for the consumer to communicate with you is what everyone wants, whether it is answering specific questions through forms, blogging about new products, or useful info related to your business or products, or helping consumers through online support portals.

Investing in a quality well planned & implemented website can increase your effectiveness & sales. Whilst cutting costs and going for a cheaper website option can hurt you more than it can help you. Always remember, you’re in control of what your business does, but the consumer is in control of whether they’re going to do business with you!

 

10) Growing your sales

Whether you’re selling physical products or promoting your services, if you don’t have a website, you’re missing out on a huge chunk of business. Investing in a quality website will help your profits by showing off your products or services in a more appealing way to the consumer.

As you’ve seen in the previous 9 points, online marketing is both cost effective, traceable and fully under your control, so what are you waiting for?